financial analysis

Deepwell can help you understand how your business is generating profits or losses through a thorough analysis of financial statements. In many cases, this means reorganizing the way the information has been collected and presented for tax purposes so that a proper gross and operating margin analysis can be performed. Many businesses base their price points on what they feel the market will allow but few understand the true cost to make the product or deliver the service and as a result, profits suffer. 

We will also examine if cash flow is being produced or restricted by daily working capital needs as well as by ongoing capital investment.  While this kind of analysis can often set the stage for additional financing from investors or small business loans, many times it is crucial for the sole purpose of understanding the business better.

business plan development

For startups looking for seed capital or an initial investment, a well thought-out business plan is necessary. This involves creating detailed financial projections with flexible assumptions.

investor decks

Investor decks are a great way to introduce a project to investors, gauge interest and seek initial commitment. A good investor deck showcases and highlights a business opportunity but it also tells a story through pictures, words, and numbers. Deepwell can help develop that story so that it is in sync with all aspects of the project. Investor decks typically follow or accompany a business plan.

offering memos

Offering memos are typically the next step after an investor deck has been used to garner interest. They contain more details, a full set of financials, sources and uses of funds, as well as a discussion of the business plan.

forecasting

For companies that are considering raising capital, investing in long term assets, expanding their businesses or similar, a pro forma forecast is critical. The analysis will reveal if there are sufficient profits and cash flow to justify the investment or if the additional capital will generate a healthy return for the investors. Regardless of additional capital or investment, a company should understand the path ahead and pro forma projections are an excellent tool.

bookkeeping cleanup

A better understanding and reorganization of the accounts in Quickbooks (or similar software) is often necessary to produce meaningful financial reports. Sometimes we will catch mistakes or inconsistencies in how transactions are being recorded but typically we are just reorganizing the output to help make more informed decisions.